Search engine optimization (SEO) is the process of improving natural or organic traffic volume and quality traffic to a website from search engines for targeted keywords. Search engine optimization considers what people search for, and concentrates on the same. It's just called a ''search term'' for those who search, but it's called as ''keyword'' for those who knew search engine optimization. A website owner will be more then aware of what a keyword is and what it can do to his site... If someone doesn't know what a keyword is but still have a website, they might not need their website a rank in search engines with any keyword, but just a normal web existence!!
Talking generally, enabling a site to a search engine is also called as search engine optimization. For the algorithmic search results, major search engines use crawlers. They visit your pages and will see what content you have on the page, and what keywords, title are used on the page. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. According to the data captured by them; the results are shown in the search engines when specific keywords are used by the search engine users!! It's mandatory to have your keywords in the content of the page to get the better results in search engine result pages. Getting not deeper into the algorithms of how the crawlers observe the keywords in the content, just add the keywords!!
The website owners attract to black hat seo, especially when their site rely on traffic. But, they never knew the fact that they are no more going to get traffic from search engines in a short period. Avoiding black hat techniques is strongly recommended by any professional SEO Experts.
There are many SEO firms which may attract you by promising fast results... yes, they keep up their promise. But please be very specific and conscious about what they do, and what you require. It's going to be a tough job for you to recover from the loss they may cause you in case you did not choose the right SEO expert.
A technique is considered as white Hat SEO, when it follows the guidelines of search engines... Of course, there are no said rules for the search engine optimization, but still we have few guidelines. White Hat SEO ensures that the content a search engine indexes and ranks is the same content a user will see. If not, its not an organic SEO which any search engine may not love to show on the search engine result pages. Outsourcing SEO of a website may be a wise decision if you find the right optimizer who can change your existence in the search engines.
Depending on the site operator's goals, SEO is not necessarily an appropriate strategy for every website, but other Internet marketing strategies may be more effective. Getting help of not just an SEO, but other organic Internet marketing strategies might also work for you for better promoting your site, and revenue. It's a possible task to get help of both, SEM and SEO experts at one place.
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